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Saturday, December 22, 2007Googe is testing Knol. A social networking site.Recently I read a post about Knol from Google. Knol stands for a unit of knowledge. Larry, Sergey and Eric was to find a way to help people share their knowledge. In my opinion, Knol will be a social networking site for professionals who know and/or specialize on specific fields or industries. Knol will be a good source to find accurate and updated information about important topics that can make your life easier. Here are 2 paragraphs from Google's Blog: ..."Earlier this week, we started inviting a selected group of people to try anew, free tool that we are calling "knol", which stands for a unit of knowledge. Our goal is to encourage people who know a particular subject to write an authoritative article about it. The tool is still in development and this is just the first phase of testing. For now, using it is by invitation only. But we wanted to share with everyone the basic premises and goals behind this project. The key idea behind the knol project is to highlight authors. Books have authors' names right on the cover, news articles have bylines, scientific articles always have authors -- but somehow the web evolved without a strong standard to keep authors names highlighted. We believe that knowing who wrote what will significantly help users make better use of web content. At the heart, a knol is just a web page; we use the word "knol" as the name of the project and as an instance of an article interchangeably. It is well-organized, nicely presented, and has a distinct look and feel, but it is still just a web page. Google will provide easy-to-use tools for writing, editing, and so on, and it will provide free hosting of the content. Writers only need to write; we'll do the rest. "... It'll be interesting to see what Google ends up doing with this project. Labels: About Google Posted by Matt Bulox at 1:41 AM 0 Comments:<< Back to Home
Internet Marketing: A long term investment of time and money, Is it worth the shot?For the last 3 ½ years I have dedicated most of my time to learn, test, create, study search engines full time. All my knowledge might be worth hundreds of thousands of dollars that I am not selling or giving it away. Many clients and people that know me and what I do, usually ask why it takes so much time to be successful on the web and that they could not wait a year for their “website” to generate visits, leads and/or sales. In other words, they do not care about the future. They’d rather rent a local store, pay a high monthly rent for at least 3 years (because of the contract), and hope for clients to come in and shop; that’s the old way. Nowadays, any business can be successful online, it’s a matter of knowing how to use the internet and be found by future customers who need and are looking for your product and/or service. People use search engines to find solutions to a problem, to gain knowledge about a service, product, diseases, technology, nutrition, exercises, read reviews, you name it. It’s all about information and you can provide that information about a specific industry that you might sell your services, products, etc, but what you provide has to be unique and very good for them to give you their money. The web is an easy way to make money but you have to make your web visitors trust you. Give me $3,500 and you can come to my private Internet Marketing seminar. I bet your answer is no because I am not even telling you the benefits you’ll get by signing up, well, most of the online businesses who fail are because they want to sell, excuse me, they want your money, that’s it, simple, they are not willing to give you the information you need or tell you the benefits of their products and/or services because spending or investing time and money on marketing their site is not worth the shot; the results = failure. Search engines are getting better at finding and ranking high quality information. Still, you can find spammy pages ranked on page #1 but they’re vanishing and fast. Some webmasters and SEOs get frustrated and mad at Google sometimes because they make it harder and harder every day to rank and attract visitors but the truth is that if Google did not exist, they would have no business, I would have no business. In a way, I think we should all be happy to have a big player in the search engines industry like Google. If you do what their guidelines state, you should do fine, yes, it does take time and money and Google will not trust you and your site if you do not provide high quality information. Do you see my point? Your visitors won’t give you their credit card numbers for your product and/or services if your site does not contain good info and Google won’t rank your site either. If you understand this, then I’d say you’re ready to be successful on the web. Posted by Matt Bulox at 12:27 AM 0 Comments:<< Back to Home
Tuesday, December 18, 2007Google's New Video Sitemap ToolJohn Fisher-Ogden (Software Engineer) and Amy Wu (Associate Product Manager) from Google posted an article on Google Webmaster Central blog about the newest tool for Webmasters, I’m talking about the Video Sitemaps. Really, the Google Video team put a lot of effort on this which will help many users to search the world’s public videos. This new feature was created by the Google Video team and the Sitemaps folks. You can now add the video specific Sitemap to the standard Sitemap and specify the video files on your site. Also, you can add relevant metadata…do you want to know how? Take a look at the following example from Google Webmaster Central blog. Get started today and let Google know about your content. Sign in to your Google Webmaster account. Labels: About Google Posted by Matt Bulox at 1:26 AM 0 Comments:<< Back to Home
Thursday, December 13, 2007Google Toolbar 5 (Beta)Google has released a new toolbar version which includes new and improved features. The Toolbar’s features are the following: - Custom buttons for Google Gadgets. - You can access all of your toolbar settings, bookmarks and custom buttons from any computer. - Google notebook is included with Google Toolbar 5. This allows you to clip, collect and share info as you browse the web. - The Google Toolbar Find Bar. With this feature, you can search words as you type and quickly locate and highlight key terms across different pages. - Google Toolbar 5 shows you suggestions web addresses that you may mistype, instead of seeing a 404 or DNS error page. - The AutoFill feature has been improved. You can keep several profiles to serve your business and personal needs and store credit card info with password protection. - The AutoLink feature lets you turn text about vehicle, book and map info into useful links. - Web History can be accessed now through the Google Toolbar 5 to see where you have been searching lately and see suggestions for related searches. - If you do not know the exact URL of a site, you can now simply type the domain name into your browser address bar; this feature is called Browse by Name. - Other great features are: Bookmarks, Send to, Google Settings Notification, Translate, Pop-up Blocker, Spellcheck, Pagerank which design has been changed and Highlight Search Terms. You can read and learn more about Google Toolbar 5 (Beta) here. Make sure you read the Toolbar Privacy Policy. Download Google Toolbar 5 (Beta) Labels: About Google Posted by Matt Bulox at 6:04 PM 0 Comments:<< Back to Home
Monday, December 10, 2007Do you have a website?Nowadays, any business of any type and almost anywhere in the world has a website, but the thing is that most of these sites do not compete in the search engines, do not bring visits, do not generate leads and do not generate sales. Alike these businesses of any type, real estate agents have websites too, but only a few invest on marketing their sites, design and invest time on creating high quality content. Most of the real estate agents buy the cheapest websites like Advanced Access or Point 2 which are okay but I can tell they’re not going to increase your business. You’re probably thinking, “Is this guy trying to tell me that I should spend thousands of dollars on a website?” If you have the money sitting in your bank account and you want to succeed fast….the answer is YES…go out there and get the best of the best, design, programming, software, etc…set up your internet marketing team…it’s worth it!!! If you don’t have that amount of money to invest on a website…you can get a cheaper solution, invest part of your FREE time on learning html basics, read about SEO, meta-tags, about search engines, etc…get a domain name for $6.00 and start your way to success. Optimizing a website is not hard or difficult, you just need to give it some time and apply some techniques. Here’s a list of things you need to create a site with a small amount of money: · Design – Get a predetermined template at http://www.templatemonster.com/ · HTML – Learn html at http://www.davesite.com/webstation/html/ · Get a webhosting…there are hundreds of companies offering this service…I recommend you go to Google and search for web hosting reviews…read them…do your research. · Get a HTML editor like Dreamweaver or Frontpage so that you can edit your website templates. · Get software – I’d recommend using a website authoring software…click here to learn more about it. This is a cheap way to start and a very effective one. Posted by Matt Bulox at 12:20 PM 0 Comments:<< Back to Home
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