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Tuesday, December 4, 2007What you need to know about "Cloaking"What does cloaking mean? Cloaking is often used as a spamdexing technique. It’s a black hat search engine optimization to try to trick search engines by giving the relevant website a higher ranking. It’s also used to trick search engine users when visiting a site based on the search engine description which site turns out to have different content. For this reason, major search engines like Google, Yahoo and Live.com, consider cloaking to be a violation of their guidelines. I highly do not recommend using this technique; it’ll work for a while but you’ll get your site delisted from the search engines. Sooner or later search engines find out if you’re cloaking their index. Put effort, time and money on projects by doing things right, yes... it might be a slower process but much worth it. Recently, Matt Cutts (he’s currently the head of Google's Webspam team), posted on his blog about cloaking. He commented on a Danish company that offered ‘undetectable’ cloaking techniques to its customers. “For cloaking to be completely “undetectable,” it would have to be like that Steven Wright joke: “Last night somebody broke into my apartment and replaced everything with exact duplicates.” And a cloaking script that gave users and Googlebot exactly duplicate pages would be a bit pointless.” – Source: Matt Cutts blog Don't risk your search engine rankings You might get good short term results with shady SEO techniques such as cloaking but it is very likely that your site will be banned from search engines if you use them. You'll put your web business at severe risk if you use black-hat SEO methods. Posted by Matt Bulox at 11:37 AM 0 Comments:<< Back to Home
Sunday, December 2, 20075 Easy steps to optimizing your websitei. Define your market: In order to succeed online you have to know and define your market area. Find out the amount of people that are searching for real estate online in your community, city or metro area, it really depends on how aggressive you are and how much time you’re willing to dedicate to optimize and grow your website. ii. Use your actual domain name or get a new one: When you already know what people are searching on Google, Yahoo and Live.com, you can either keep your domain name (if you have one) but I’d suggest searching for a domain that has the exact keywords that people search for. For instance; suppose they search for ‘your city real estate’ which is the top keyword being typed every day in the search engines…well you then go to godaddy.com or mydomain.com to see if ‘youcityrealestate.com’ is available…if it is…I can assure you a 100% rate of success with that website…of course everything is not about the domain, I'd suggest you get a professional design, high quality information, etc, so that visitors would want to contact you. iii. Increase your link popularity: Many of you might be wondering why your website needs to have decent link popularity. The major search engines, Google, Yahoo, Live.com, rank websites according to the link popularity that they have; I do not suggest buying links from other websites since Google and other major search engines will penalize your site. You can read more about buying or selling links to pass pagerank here. When exchanging links with other sites, first make sure that they will place your link on a relevant page, what do I mean by this?...make sure that your link is on a page which has real estate related content. And my second point is to make sure you get the right Anchor Text in your link. Anchor Text are the words used within the link. Don't use images for inbound links. iv. Identify your web pages: How to identify your web pages? This step is a bit technical, every web page has meta-tags, and they consist of 3 parts which are: the Title Tag, description tag and the keywords tag. Nowadays it’s considered not to be an important part of optimization but I’m here to say that actually IT IS. Every web page has to be optimized using the right keywords in the right place with the right page title and content. Basically each web page in your website should target a completely different keyword. v. Fifth and final step: Please repeat the steps above over and over and over…and over and you’ll do fine. If you’d like to know more about internet marketing, how to attract thousands of visitors, generate leads, information resources and more, just Sign Up for our seminar. Posted by Matt Bulox at 12:06 PM 0 Comments:<< Back to Home
Online Presence is Vital for a Real Estate AgentNowadays, online presence is vital for a real estate professional’s marketing plan. Consumers now want accurate information that’s quick and convenient so real estate professionals need to harness the features, capabilities and opportunities of internet marketing to meet the increasing customer demands. Boost your online presence, plan a marketing strategy for your real estate business, today’s clients are going to be at least as techno savvy, probably more, than you. Your website needs to keep visitors, give them options, what do I mean by “give them options”?…write reports about the market in your area, give buyers and sellers tips plus a guide, post your listings, if you do not have listings you can ask a real estate agent who does have, if you can post them on your site (remember to update the info as they get sold or prices change); again…you need to keep visitors on your website, impress them with high quality information that your competition does not provide. Realtor.org is a great source of information including hundreds of reports, surveys and guides. I can assure that less than 5% of realtors take advantage of this information. Posted by Matt Bulox at 10:33 AM 0 Comments:<< Back to Home
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