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Sunday, December 2, 20075 Easy steps to optimizing your websitei. Define your market: In order to succeed online you have to know and define your market area. Find out the amount of people that are searching for real estate online in your community, city or metro area, it really depends on how aggressive you are and how much time you’re willing to dedicate to optimize and grow your website. ii. Use your actual domain name or get a new one: When you already know what people are searching on Google, Yahoo and Live.com, you can either keep your domain name (if you have one) but I’d suggest searching for a domain that has the exact keywords that people search for. For instance; suppose they search for ‘your city real estate’ which is the top keyword being typed every day in the search engines…well you then go to godaddy.com or mydomain.com to see if ‘youcityrealestate.com’ is available…if it is…I can assure you a 100% rate of success with that website…of course everything is not about the domain, I'd suggest you get a professional design, high quality information, etc, so that visitors would want to contact you. iii. Increase your link popularity: Many of you might be wondering why your website needs to have decent link popularity. The major search engines, Google, Yahoo, Live.com, rank websites according to the link popularity that they have; I do not suggest buying links from other websites since Google and other major search engines will penalize your site. You can read more about buying or selling links to pass pagerank here. When exchanging links with other sites, first make sure that they will place your link on a relevant page, what do I mean by this?...make sure that your link is on a page which has real estate related content. And my second point is to make sure you get the right Anchor Text in your link. Anchor Text are the words used within the link. Don't use images for inbound links. iv. Identify your web pages: How to identify your web pages? This step is a bit technical, every web page has meta-tags, and they consist of 3 parts which are: the Title Tag, description tag and the keywords tag. Nowadays it’s considered not to be an important part of optimization but I’m here to say that actually IT IS. Every web page has to be optimized using the right keywords in the right place with the right page title and content. Basically each web page in your website should target a completely different keyword. v. Fifth and final step: Please repeat the steps above over and over and over…and over and you’ll do fine. If you’d like to know more about internet marketing, how to attract thousands of visitors, generate leads, information resources and more, just Sign Up for our seminar. Posted by Matt Bulox at 12:06 PM 0 Comments:<< Back to Home
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